www.fashionfactoryuk.com(“website”) is owned and operated by “Fashion Factory UK“.
We understand and share your concern about privacy. We want to assure you that we respect your privacy and that privacy matters are taken seriously. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. If you have questions regarding this Policy, you may direct them to firstname.lastname@example.org.
By submitting information manually or in electronic form to us and/or by using our website you give your consent that all information that you submit may be processed by us in the manner and for the purposes described below. Do not send “Fashion Factory UK” any confidential or proprietary information.
1. What information does “Fashion Factory UK” collect?
2. Our use of your information
3. Does “Fashion Factory UK” share the information it receives?
4. Accessing and updating your information
7. Contacting “Fashion Factory UK” with question or comments.
1. What type of information does "Fashion Factory UK" collect?
We aim to provide you with a safe and enjoyable shopping experience. When we collect information about you it is in an effort to make our products and services more efficient and bespoke to you. You are free to browse the “Fashion Factory UK” site without revealing any personally identifiable information about yourself. However, once you give us your personally identifiable information (as further described below), you are not anonymous to us. We collect two types of information from visitors to the website, “Automatic Anonymous Information,” or “AAI,” and “Personally Identifiable Information, or “PII.” We treat AAI and PII differently and the following sections describe both AAI and PII, and address how each type of information is collected and used by “Fashion Factory UK”.
Automatic Anonymous Information
We automatically track certain information based upon your behaviour on our website. This information does not identify you personally. We use this information to improve the content and functionality of this website, enhance our e-mail communications, and to better understand and serve you. This information may include the URL that you just came from, which URL you next go to, what browser you are using, and your IP address.
What about Cookies?
Personally Identifiable Information
PII is individually identifiable information about you that could permit one to identify or contact you. “Fashion Factory UK” only collects PII if you willingly share it with us. At various places on the website, we may request certain PII, such as your name, phone number, e-mail, billing address, shipping address and other personal information. You may choose to provide PII in order to access or use certain features or services of the website, such as making a purchase, registering on the website, filling out a survey, providing feedback, or giving/redeeming a gift voucher. Where possible, we indicate which fields of information are required and which fields are optional. You can always choose not to provide information, but you may not be able to use a particular service or feature on the website.
2. Our use of your information
We only use AAI collected from you for specific and limited purposes including improving our products and services, making your shopping experience more efficient and relevant, and providing you with a personalized service. We may also use your AAI internally to administer this website.
If you provide us with your e-mail address, we may periodically send you e-mails featuring exclusive sales a nd promotions, highlighting new products and services, and requesting your feedback on our products and services. If you make a purchase on our site we will send you order-related emails to confirm your order and track your shipments. You can remove your e-mail from our e-mail list at any time by visiting your online account with us to change your preferences.
We work with third party advertising companies, to serve and track our ads. These third parties may serve other cookies. Our advertising partners use the AII they collect from our website, in the aggregate, to help us better market and serve our customers. In the event that our advertisers collect any personal information on our behalf, it will not be used by them or disclosed to any third parties.
Third Party Sites
“Fashion Factory UK” may be obligated to cooperate with various law enforcement inquiries. “Fashion Factory UK” reserves the right to share or transfer PII to comply with a legal requirement, disclose any activities or PII about you to law enforcement or other government officials as we, in our sole discretion, determine necessary or appropriate, in connection with an investigation of fraud, for the administration of justice, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.
3. Accessing and Updating Your Information
You always have the opportunity to review and change the information you provide to us by logging into the site and entering in the new information yourself. You can edit your name, contact information and preferences by logging into the “My Account” section of the site.
You may ask to have your account information removed from our active databases; however, because we keep track of past purchases, we cannot delete information associated with past purchases. Such information will be deactivated as soon as reasonably possible based on your account activity. Also, as a security measure we “back up” the data stored on our systems, and such prior information cannot be completely removed from our databases. Therefore, you should not expect that all of your PII will be completely removed from our databases in response to your requests. However, please be aware that we keep your personally identifiable information only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal or ethical reporting or document retention requirements.
“Fashion Factory UK” endeavour to protect you while you shop with us from unauthorised credit card charges. Additionally, “Fashion Factory UK”e uses physical and electronic security measures, including 128-bit Secure Sockets Layer (SSL), to protect your PII.
6. Contacting Us